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Repercussion of the World Cup in 2024
In 2024, the 3rd World Cheese Fair in Brazil had repercussions in 471 monitored media. (excel table)
The event was covered by well-known and prestigious media outlets such as Rede Globo de Televisão, Estadão, G1 and Terra, reaching an audience of approximately 131,000 people.
Most of the stories were broadcast on the web (88%), followed by TV (9%), with 2% for magazines and 1% for radio.
On TV, adding up advertisements, reports, notes and so on, there was approximately 12 hours of coverage on the subject, which was exploited in prime time and in programs with great repercussions and publicity. Visibility that helps to popularize not only the World Cup, but also our sponsors, who will be with us in this endeavor.
Marketing for the event, in its third edition, sought brand recognition and notoriety. Now, in this fourth edition, the main objective is to consolidate the brand. To do this, we are counting on the support of our sponsors to contribute to our efforts to hold this event, which seeks to further encourage the production and trade of cheeses in Brazil and South America.
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