Privacy Policy and Terms of Sales


These terms and general conditions of use, purchase and of sale apply to the services rendered by the legal entity Associação SerTãoBras, duly registered under CNPJ nº: 102465840001/33, e-mail: [email protected], with headquarters in Rua Coronel João José, 62, Rio Doce, CEP: 35.442-001, Minas Gerais, Brazil, represented by: Débora de Carvalho Pereira, CPF no: 030.298.106-31, ID number MG5835063, issued by SSP / MG, hereinafter referred to as WEBSITE EDITOR, through the website MUNDIAL DO QUEIJO DO BRASIL, with the following address:



The site is characterized by the provision of the following services, including distance selling via electronic products and services:
– Entries for the competition of the WORLD CHEESE OF BRAZIL 2022.



All those who wish to have access to the services offered through the website should first be informed about the rules that make up this instrument. They will be available for prompt and ample consultation, in a direct link on the website itself.

By using the website, the user accepts these standards in full and undertakes to observe them, at the risk of applicable penalties. Before browsing the website, the user must be aware of any modifications or updates that occur on these terms.

The user may also be notified by e-mail or on the website directly about any changes to these rules.

If you do not agree to any of the rules described herein, you must immediately refrain from using this service. If it is of your interest, you can also contact the customer service to present your complaints.



The website editor undertakes to use all the technical solutions at his disposal to allow access to the service 24 (twenty-four) hours a day, 7 (seven) days a week.

However, he may at any time interrupt, limit or suspend access to the website or any of its pages in order to perform updates, modifications of content or any other action deemed necessary for its proper functioning.

These general terms and conditions of use, purchase and sale apply to all extensions of the website in social networks or in communities, both existing and those still to be implemented.



For good management, the website editor may, at any time:

a) Suspend, interrupt or limit access to the whole or to part of the website, to a specific category of Internet users;

b) Remove any information that may disrupt the functioning of the website or that is in conflict with norms of Brazilian Law or International Law;

c) Suspend the site in order to make updates and modifications.


The services available on the website

can only be accessed by fully capable persons, in accordance with Brazilian law. All those who do not possess full civil capacity; under 18 years of age who are not emancipated, prodigals, habitual alcoholics or toxic addicts, and persons who can not express their will for temporary or permanent reasons – should be duly assisted by their legal representatives, who are responsible for compliance with these rules.

Legal entities may also be registered, through their legal representatives. To the user, it will only be allowed access to one account on the website

Duplicate accounts will be automatically disabled by the website editor, without prejudice of other applicable penalties.

For the proper registration with the service, the user must provide the required data in full. All information provided by the user must be accurate, truthful and up to date. In any case, the user will respond, in a civil and criminal scope, for the truthfulness, accuracy and authenticity of the data informed.

The user must provide a valid email address through which the website will make all necessary contact. All communications sent to the said e-mail address will be considered as read, ad the user undertakes to regularly consult his received messages and to respond within a reasonable time.

After confirmation of registration, the user will have a personal login and password, which must be used to access his account at This connection data cannot be informed to third parties by the user, who is the only responsible for the use made of them. The user agrees to immediately report any suspicious or unexpected activity to your account to the site’s publisher.

The user may not assign, sell, rent or otherwise transfer the account, which is personal and non-transferable.

The user who fails to comply with any of the rules contained in this instrument will be automatically disqualified, and prevented from re-registering on the site.

The user may, at any time and without need of justification, request the cancellation of his registration at the website You will be unsubscribed as soon as possible, as long as it is verified the user has no open debits.



The website editor will be responsible for lags or defects found in the services provided by the website, provided it has been notified. Technical or operational defects originating from the user’s own system are not the responsibility of the publisher.

The editor is only responsible for the information that was directly disclosed by him. Any information disclosed by users, such as comments and personal profiles, will be entirely their own responsibility.

The user is also responsible for:

a) The correct use of the site and its services, praising for good coexistence, respect and cordiality in the relation with other users;

b) Compliance with the rules contained in this instrument, as well as rules of national and international law;

c) Protecting his account’s access data (login and password).

The website editor will not be responsible for:

a) The intrinsic characteristics of the Internet, mainly regarding the reliability and origin of the information circulating in this network;

b) For the illegal content or activities practiced through the website.


The website may contain external links redirecting the user to other web pages, over which the website editor does not exercise control. Despite previous and regular checks by the website editor, it disclaims any responsibility for the content found on these sites and services.

It will not be allowed to include pages that disclose any kind of illegal, violent, controversial, pornographic, xenophobic, discriminatory or offensive information.

The publisher reserves the right to withdraw at any time a link leading to its own service if the source page does not conform to its editorial policy.


The structure of the website, as well as the texts, graphics, images, photographs, sounds, videos and other computer applications that are part of the website editor’s property are protected by intellectual property under Brazilian and International Law.

Any representation, reproduction, adaptation of partial or total exploitation of the contents, trademarks and services offered by the website, by any means whatsoever, without prior direct and written authorization of the website editor, is strictly prohibited, being able to resort to applicable civil and criminal measures. Only elements that are expressly designated on the site as copyright free are excluded from this forecast.

Access does not grant the user any intellectual property right relating to elements of the website, which remains under the exclusive property of the website editor.

It is forbidden for the user to include in the site data that can modify the content or appearance of the website.



1. General information

This section contains information regarding the processing of user’s personal data, totally or partially, automated or not, performed by the website and that may or may not be stored. The purpose is to provide guidance on the information collected, the reasons for its collection and how the user can update, manage, export or delete this information.

The site’s privacy policy is in accordance with Brazilian Federal Law n. 12,965 of April 23, 2014 (Civil Registry of the Internet), with Federal Law n. 13,709, of August 14, 2018 (Personal Data Protection Act) and with EU Regulation n. 2016/679 of 27 April 2016 (European General Regulations for the Protection of Personal Data).

This privacy policy may be updated as a result of a possible normative update, which is why the user is invited to periodically consult this section.


2. Rights of the User

The website agrees to comply with the rules established by the European General Regulations for the Protection of Personal Data (RGPD), in compliance with the following principles:

  • Your personal data will be processed in a lawful, fair and transparent manner (lawfulness, loyalty and transparency);
  • Your personal data will be collected only for specific, explicit and legitimate purposes and can not be further processed in a way incompatible with those purposes (limitation of purpose);
  • Your personal data will be collected in an appropriate and relevant manner, and limited to the needs of the objective for which they are processed (data minimization);
  • Your personal data will be accurate and updated as necessary, thus inaccurate data will be erased or rectified where possible (accuracy);
  • Your personal data will be stored in a way that allows the data subjects to be identified only for the period necessary for the purposes for which they are processed (conservation limitation);
  • Your personal data will be treated securely, protected from unauthorized or unlawful processing and from accidental loss, destruction or damage by adopting appropriate technical or organizational measures (integrity and confidentiality).

The user of the site has the following rights, conferred by Brazilian Federal Law n. 13,709, from August 14, 2018 (Personal Data Protection Act) and the European General Regulation on the Protection of Personal Data (RGPD):

  • Right of confirmation and access: it is the right of the user to obtain from the site the confirmation that the personal data related to him are being processed or not, and in the former case, if applicable, the right to access their personal data;
  • Right of rectification: it is the user’s right to obtain from the website, without undue delay, the rectification of inaccurate personal data concerning him;
  • Right to delete data (right to forget): it is the user’s right to have his data erased from the site;
  • Right to limit the processing of data: it is the user’s right to limit the processing of his personal data. He can obtain it when he contests the accuracy of the data, when the treatment is illegal, when the website no longer needs the data for the proposed purposes, where he has objected to the processing of the data and in case of processing of unnecessary data;
  • Right of opposition: it is the user’s right at any time to oppose, for reasons related to his or her particular situation, to the treatment of personal data concerning him or her, and may also oppose the use of his personal data for the definition of marketing profile (profiling);
  • Data portability right: it is the user’s right to receive the personal data that concerns him or her, and which he has provided to the website, in a structured, current and automatic reading format, as well as the right to transmit that data to another website;
  • The right not to be subject to automated decisions: it is the user’s right not to be subject to any decision made solely on the basis of automated processing, including profiling, which produces legal effects or that significantly affect the user in a similar way. The user may exercise his rights by means of written communication sent to the website, with the subject “RGDP”, specifying:

    • Full name or corporate name, CPF number (Taxpayer’s Registry of the Brazilian Internal Revenue Service) or CNPJ (National Registry of Legal Entity, of the Federal Revenue Service) and the e-mail of the user or, if applicable, of the user’s legal guardian;
    • Right that you want to exercise in the website;
    • Date of the request and signature of the user;
    • Any document that can demonstrate or justify the exercise of its right. The request should be sent to the e-mail: [email protected].


3. Information collected

3.1. Type of data collected

The personal data collected by the site are only those that are necessary for the identification of the user. It will not be collected ay sensitive data of the user, defined in articles 9 and 10 of the European General Regulations on the Protection of Personal Data (RGPD) and article 11 of Brazilian Federal Law n. 13,709, August 14, 2018.

It will be collected all the data required for the user’s registration, such as full name or corporate name, CPF or CNPJ number, e-mail ad physical address, deemed necessary to access certain services offered by the site.

Furthermore, it will be collected the necessary data for the execution of the contract of sale or rendering of services, eventually concluded between the website and the user, regarding the offered services, without which it will not be possible to execute them.

Other categories of data may be collected, provided they are provided with the user’s consent, or for reasons of legitimate interest or other reasons permitted by law.

The user complies to provide only his personal data, not those of third parties.


3.2. Legal basis for the processing of personal data

By using the website services, the user is consenting to these terms and its privacy policy.

The user has the right to withdraw his consent at any time, without compromising the lawfulness of the personal data processed before the withdrawal. The withdrawal of consent can be made by e-mail: contato@mundialdoqueijodobrasil.

The consent of the relatively or absolutely incapacitated, especially of children under 16 (sixteen) years, can only be done, respectively, if properly attended or represented.

It may also be collected personal data necessary for the execution and fulfillment of the services contracted by the user on the website.

The processing of personal data without the consent of the user will only be done due to legitimate interest or in situatios provided by law, among others, the following:

  • For compliance with a legal or regulatory obligation by the controller;
  • To carry out studies by a research body, where the anonymity of personal data is guaranteed if possible;
  • When it is necessary for the performance of a contract or preliminary procedures related to a contract to which the user is a party, at the request of the subject of the data;
  • For the regular exercise of rights in judicial, administrative or arbitration proceedings, the latter in accordance with the Law No. 9,307 of September 23, 1996 (Arbitration Law);
  • For the protection of the life or physical safety of the data subject or third party;
  • For the protection of health, in a procedure carried out by health professionals or by health organs;
  • When necessary to meet the legitimate interests of the controller or of a third party, except in the event that the rights and fundamental freedoms of the data subject requires the protection of personal data;
  • For the protection of credit, including the provisions of the relevant legislation.

3.3. Purposes of the processing of personal data

The user’s personal data collected by the website are intended to facilitate, expedite and fulfil the commitments established with the user, and to fulfil the requests made through the registration forms.

The personal data may also be used for a commercial purpose, to personalize the content offered to the user, as well as to give subsidy to the website to improve the quality and operation of its services.

The site collects the user data so that profiling is defined, that is, automated processing of personal data, which consists of using that data to evaluate certain personal aspects of the user, mainly to analyse or predict aspects related to his professional performance, economic status, health, personal preferences, interests, reliability, behaviour, location or travel.

The registration data will be used to allow access of the user to certain contents of the website which are exclusive to registered users.

Finally, necessary data will be collected for the execution of the contract of sale or rendering of services eventually concluded between the website and the user, regarding the services offered.

If the website intends to treat the user’s personal data for other purposes he should be informed of such, which should be concluded under the same rights and obligations.


3.4. Period for the preservation of personal data

The personal data of the user will be kept for a maximum period of: 2 years, unless the user requests their deletion before the end of this term.

Users’ personal data may only be kept after the end of their processing in the following cases:

  • For compliance with a legal or regulatory obligation by the controller;
  • For study by a research body, guaranteed, wherever possible, the anonymity of personal data;
  • For transfer to third parties, provided that the data processing requirements laid down in the legislation are respected;
  • For the exclusive use of the controller, its access by a third party is forbidden, and provided the data is anonymous.


3.5. Recipients and transfer of personal data

The personal data of the user will not be shared with third parties, and will be only be processed by this site.


4. Processing of personal data

4.1. Responsible for the personal data (controller)

The controller, who is responsible for the processing of the user’s personal data, is the natural or legal person, the public authority, agency or other body that individually or jointly with others determines the purposes and means of processing personal data.

On this website, the person responsible for the processing of personal data collected is Débora de Carvalho Pereira Sperat Czar, who can be contacted by e-mail: [email protected]. The data controller will take direct responsibility for the processing of the user’s personal data.


4.2. The data protection officer

The data protection officer is the professional responsible for informing, advising and controlling the data controller, as well as the data processing workers, on regards to the obligations of the website under the European General Data Protection (RGDP), ad the Brazilian Federal Law n. 13,709, 14 of August 2018 (Personal Data Protection Act), and other data protection provisions in national and international legislation, in cooperation with the competent authority.

In this site the data protection officer is Débora de Carvalho Pereira Sperat Czar and can be contacted by e-mail: [email protected].


5. Security in the processing of user’s personal data

The site undertakes to apply the appropriate technical and coordinative measures to ensure a level of safety appropriate to the risk, taking into account the most advanced techniques, the costs of application and the nature, scope, context and purpose of the processing as the risks, of probability and variable gravity, for the rights and freedoms of the user.

In order to do so, the website uses a Secure Socket Layer (SSL) certificate that guarantees that personal data is transmitted in a secure and confidential way, so that the transmission of data between the server and the user, and in feedback, occurs in a totally encrypted manner.

However, the site disclaims liability for the sole fault of a third party, such as in the case of hackers or crackers, or the sole fault of the user, who, for example, transfers his data to a third party, except in cases where the hacking originates from a security failure of the website. The site also agrees to communicate the user in a timely manner in case of any violation of the security of the user’s personal data that may cause a high risk for the personal rights and freedoms of the user.

The breach of personal data is a breach of security that causes, accidentally or unlawfully, the unauthorized destruction, loss, alteration, disclosure or access to personal data transmitted, stored or otherwise processed.

Finally, the site undertakes to treat the personal data of the user with confidentiality, within the legal limits.


6. Navigation data (Cookies)

The website eventually uses “cookies” techniques, which allow it to analyse statistics and information about the user’s navigation. “Cookies” are small amounts of information that are stored by the user’s browser so that the server remembers certain information that it can read later. For example, information about the device used by the user and their location and time of access can be provided. This collection of information seeks to improve navigation, for the comfort of the user, allowing you to present personalized services according to your preferences.

Cookies do not allow the extraction of any information from the user’s hard drive or steal any personal information. The only way in which private user information is part of the browsing data is if the user personally gives this information to the server.

The “cookies” that allow to identify a person are considered personal data. In this way, the same rules described above apply to cookies.

This navigation data can also be shared with eventual partners of the website, seeking to improve the products and services offered to the user.

The user may object to the recording of “cookies” by the website, by disabling this option in your own browser or device. However, disabling this function may affect the availability of some tools and some site services


6.1. Website Cookies

The website cookies are those cookies that are sent to the computer or device of the user and administrator exclusively by the site, for its better operation.

The information collected is used to improve the quality of the website, its content and experience to the user. This information allows you to recognize the user as a recurring visitor to the website and adapt the content to offer content tailored to his preference.


6.2. Social Cookies

The website uses social network plugins, which allow you to access them from the website. In this way, social network cookies can be stored in the user’s browser. The owners of social networks have their own privacy and data protection and cookies policy, and in each case they are responsible for the personal data collected and their privacy practices. The user should search along social networks how their personal data is processed. For information purposes only, the following links are displayed where you can consult the privacy and cookies policies of some of the main social networks:









6.3. Cookies management and browser settings

The user can manage the cookies directly in his browser. However, by disabling cookies the browser can remove preferences saved on the site.

Below you will find some links that point to the help section of the most commonly used browsers to check how to manage cookies:

Internet explorer:


Google Chrome:

Mozila Firefox:



7 . Complaints to a controlling authority

Without prejudice to any other administrative or judicial remedy, all data subjects are entitled to complain to a controlling authority. The complaint may be made to the authority of the website’s headquarters, the user’s current country of residence, the place of work or the place where the infraction was allegedly committed.



Through the website, the website editor provides the customer with a catalogue or an online store exactly presenting the products and services sold. The products and services are described and presented with the highest degree of precision, containing correct, clear, precise, and ostensive information about its characteristics, qualities, quantity, composition, price, warranty and other characteristics, as well as the risks they pose to the health and safety of the user.

The products and services are offered for sale up to the limit of available stock.

Prices and fees for the sale of products and services are specified in the catalogue or in the online store.

Before finalizing the purchase on a particular product or service, the user should be informed about its specifications and its destination, as well as the age range for which it is recommended. In the case of a product or service purchased in the scope of offers, the user must also observe its conditions of application.

Offers will be made available on the site at the website editor’s convenience. They can be completed before the due date, if the inventory is sold out and cannot be refilled with the suppliers of the website.


The seller reserves the right to modify the prices of products and services at any time by publishing them on the website

The tariffs in force at the time of the application will be applied, subject to the availability of products and services on this date.

Prices will be quoted in Brazilian Reais and will not include delivery fees, which will be specified separately and will be informed to the customer before ordering.

The total amount of the application, including all tax fees, will be indicated before the final validation of the application.



Payment of the order must be made in full, through the following means: Pagseguro or bank transfer.



The delivery date of the products or services purchased at will be informed at the time of order, on working days.

The delivery time is calculated according to the inventory, the region, the invoice issuing system and the preparation of the order.

After completion of the order, it will not be possible to change the payment method, the delivery address or the delivery conditions of the product, such as priority or down payment.



Within 7 (seven) days from the date of receipt of the product or service, the customer may withdraw from the purchase and request the return of the amount paid, without the need to present any justification.

In this case, the user must return the product or service purchased to the seller, under the same conditions in which it was received.



The policy of exchanges and returns of the site will be governed by the Consumer Protection Code (Brazilian Federal Law No. 8,078, of September 11, 1990).

Apart from the possibility of customer repentance, the exchange or return of the purchased products or services will only be carried out upon verification of defects of quality or quantity that render them unfit or inadequate to the consumption for which they are intended or that diminish their value. Products or services that do not comply with the information contained in the container, packaging, labelling or advertising message, may also be exchanged or returned, subject to variations due to their nature.

The user must notify the seller, through its customer service, as soon as he finds the defect in the product or service purchased. If, within a maximum period of 30 (thirty) days, it is not possible to resolve the defect or, regardless of this period, the replacement of the defective parts may compromise the quality or characteristics of the product or service, diminish its value, the customer may choose to substitute the product for another of the same kind, or for the re-execution of the service, or for the return of the amount paid, or for the proportional reduction of the price.



In case of doubts, suggestions or problems with the use of the website, the user can contact directly its customer service, through the e-mail address: [email protected].

These customer service will be available on the following days and times: Monday to Friday from 7am to 2pm.

The user may also choose to send correspondence to the address of the website, informed at the beginning of this document.



Without prejudice to other applicable legal measures, the website editor may, at any time, warn, suspend or cancel the user account, if any of the following:

a) Failure to comply with any of the provisions contained in this instrument;

b) That he / she fails to fulfil his / her duties as a user;

c) To commit fraudulent or malicious acts;

d) To provide any incorrect information;

e) Whose behaviour constitutes or may come to cause offense or damage to third party or to the website itself.



The current version of the general terms and conditions of use, purchase was last updated on 04/13/2022.

The website editor reserves the right to modify, at any time and without prior notice, the website and the services, as well as the present norms, especially to adapt them to the evolutions of the website, either for the availability of new functionalities, either for suppressing or modifying those already existing.

This way, the user is invited to periodically consult this page to check the updates.

The user of the service, after there were changes to the general terms and conditions, demonstrates its agreement with the new rules. If you disagree with any of the modifications, you should immediately ask for the cancellation of your account and submit your complaint to the service desk, if you wish.



For the solution of disputes arising from this instrument, Brazilian law will be fully applied, especially its consumer legislation.

Any disputes must be filed in the Court of the district where the editor’s headquarters is located.